For a layman Recruitment Marketing means that the client’s HRM departments have to compete in the market and make efforts to recruit the top candidate who have the necessary skills to do the job. Only a strong human resource management system can ensure a convincing job for talented candidates. Because of the better facilities in some other parts of the world these candidates are slipping away, so the companies need to be proactive to connect with them and invite them to be a part of the client.
Recruiting companies need to be aware of that any candidate that can apply or may be interested in the brand or career opportunities provided by the client. It is their job to bring them into the evaluation process so that they could be hired. To be aware of the potential job seekers they need to ensure that the client’s name is recognized in various demographic areas. Once the job seekers’ attention has been captured by the recruitment company, the next step is to discover the caliber of job seekers. Recruitment strategies cannot work in the absence of the cooperation from the HR team and in that case, the recruitment company needs to have a good communication with the HR team legal team and the C-suite team of the organization
The strategic component should work in tune with the recruitment practices taken by the recruitment company. In this step, the company needs to ensure that the brand name of the client is clearly recognized. The brand name reflects the companies profile and because of this brand name, the job seekers could not only understand the profile but also understand the culture, purpose, value, and Mission of the client. The next step in this process is to make a list of the targeted candidates and the positions that the client might offer to this candidate. One needs to learn about the targeted group so they need to specifically know as to what the job seekers are looking for. Once the target audiences’ profiles have been retrieved then the next step is to ensure a good content marketing strategy that informs the job seekers about the various positions available.
This requires a good communication skill on the part of the company. The career website of the recruitment company is the best recruitment marketing tool for job seekers spend hours in search of the best job for themselves. However, most of them do not find any helpful resources to reach the best organization. In these cases, the recruitment company needs to ensure that their webpage is accessible easily by these job seekers. This form of talent attraction should be innovative and one needs to utilize out of box approach, be very creative and have strong communication skill so that the job seekers’ attention is diverted towards the client. Once job seekers have an accessed the company then the recruiting companies should engage with them and talk to them either online or in person. They should evaluate the candidate and see that if they are fit for the client’s job availability.